‘STILL LIFE’ — the SUSTAINera communication campaign
‘STILL LIFE’ — the SUSTAINera communication campaign invites you to discover our Circular Economy initiatives in a creative and engaging way. The concept lies in the double meaning we've associated to the words STILL LIFE:
On one hand, it evokes the artistic tradition of portraying inanimate objects; on the other, it symbolizes the enduring value and renewed vitality of used automotive parts through our Circular Economy approach.
The SUSTAINera offer proves that a worn used automotive part can be still useful, stillvaluable, brought back to a new life...
These images mark the first step in a unique journey, told through four powerful visuals —each one inspired by the '4 Rs' of our strategy:
REMAN – Remanufactured Parts
REPAIR – Repaired Parts
REUSE – Reused Parts
RECYCLE – Recycled Parts
Shot by renowned Italian photographer and creative director Roberto Savio, the project reinterprets Circular Economy activities through bold artistic visual storytelling. Discover the full story, one image at a time.
This visual representation, inspired by knolling and mirroring, showcases the journey of transformation: on the left-hand side, worn-out, dark and dirty components; on the right, side, their fully remanufactured, clean, and bright counterparts. A side-by-side look at the power of circularity in extending product lifespans - proof that there can STILL be LIFE.
Through precision, technology, and innovation, SUSTAINera is redefining Circular Economy in the automotive sector.
This visual representation, inspired by knolling and mirroring, showcases the journey of transformation: on the left-hand side, worn-out, dark and dirty components; on the right, side, their fully remanufactured, clean, and bright counterparts. A side-by-side look at the power of circularity in extending product lifespans - proof that there can STILL be LIFE.
Through precision, technology, and innovation, SUSTAINera is redefining Circular Economy in the automotive sector.
A repaired part is more than just a fixed component—it’s a tribute to sustainability and innovation.
Inspired by classic portraiture, this image transforms a repaired transmission into a masterpiece. Draped in gold and poised on a wooden pedestal, it truly returns to the scene...back to life...revealing the elegance of timeless art - just like the Circular Economy.
Repairing is not just about prolonging the life of a damaged object—it’s about shifting perspectives, showing that there is STILL LIFE, instead of waste.
A repaired part is more than just a fixed component—it’s a tribute to sustainability and innovation.
Inspired by classic portraiture, this image transforms a repaired transmission into a masterpiece. Draped in gold and poised on a wooden pedestal, it truly returns to the scene...back to life...revealing the elegance of timeless art - just like the Circular Economy.
Repairing is not just about prolonging the life of a damaged object—it’s about shifting perspectives, showing that there is STILL LIFE, instead of waste.
Art and Circular Economy come together in a striking visual that challenges the way we see reuse: from Waste to Wonder.
Art and Circular Economy come together in a striking visual that challenges the way we see reuse: from Waste to Wonder.
Nothing truly ends in a Circular Economy—it simply transforms. At SUSTAINera, recycling is the very last resort, only after all other possibilities to extend a product’s life have been explored. When reuse is no longer possible, we ensure that materials are continuously recovered, recycled, and then reintroduced into new production - closing the loop.
Inspired by the virtuous vortex of the SUSTAINera logo, this image captures the essence of circularity. By arranging various vehicle components and fragments of their recycled materials in a swirling composition, we highlight the never-ending cycle of renewal.
Recycling is more than a process—it’s a philosophy, a commitment, and a responsibility. The future is circular. Let’s build it together.
Nothing truly ends in a Circular Economy—it simply transforms. At SUSTAINera, recycling is the very last resort, only after all other possibilities to extend a product’s life have been explored. When reuse is no longer possible, we ensure that materials are continuously recovered, recycled, and then reintroduced into new production - closing the loop.
Inspired by the virtuous vortex of the SUSTAINera logo, this image captures the essence of circularity. By arranging various vehicle components and fragments of their recycled materials in a swirling composition, we highlight the never-ending cycle of renewal.
Recycling is more than a process—it’s a philosophy, a commitment, and a responsibility. The future is circular. Let’s build it together.
